Every decision we make is through the lens of a moral and market mission
— something that helps us do right by our employees and our customers.
We are on a mission to unf*ck the financial system — from financial advisors that get paid a commission to push products, to predatory banking.
Together we will help our members take back power over their money.
Targeted product launch
“I am one lucky banana. I found my way here
contracting but quickly realized that this is a special startup. People are
actually nice to each other.
Patrick Bagwell, Director of Engineering
“Beyond mission, I wanted to be a part of growing a
design team that deeply intergrates brand and product design.
Katie Denton, Head of Design
“I think that the financial industry is ripe for
disruption (pun intended).
Adam Danker, Head of Strategy
“ I became a CFP to help people, I mean like really,
truly provide good solid advice. Now I get to do that for real, no strings
attached, while wearing a banana-print shirt!
Tracey Breaux, CFP®, Financial Guide
We are design-led makers and builders. We think this mindset helps us solve real problems for real people. Here’s some of what we’re working on.
We are creating a company that reflects the country we live in — people who look, think, speak, and believe differently from each other. Our culture thrives on differences as part of an empathetic and resilient team, and an empathetic and resilient service.
Work from home. Work from beach. Work from minivan. Choose your productive work hours. Our goal is to make Fruitful the most flexible company ever. Ask for what you need to do your best work, and work the way that is best for you.
We try to be a good company, inside and out. We’re proud of how we run our business. There are no hidden incentives, no hidden sponsorships, no hidden profits. We will not make our coworkers unhappy to make our members happy. There is already enough of that bullsh*t at other tech companies.
We hire whole humans, not cardboard cutouts. We are creating a haven where it is safe for humans to disagree. We discuss discomfort rather than ignoring it. We expect and celebrate differences of styles, intensities, and capabilities at work. Our culture is kind, not grind.
We are a for-purpose company. We earn a fair profit creating a good business. We make profits only so we can make changes. We’re also a forever company: we plan to be around a long time. We stay in control of our mission, our vision, and our destiny.
Yes, you read that right — people over profit. 😲 We are building a forever company for the future we want to live in. This is a future where both Fruitful members and employees are considered our greatest asset.
We want you to feel taken care of so you can do your best work.
Also, though Fruitful is a startup, we’re not new to what we are doing. We have an experienced team of leaders. Our CEO, Josh McManus, was formerly COO of Rocket Mortgage.